Request a callback  
Please enter the below details to start your investment journey

By clicking on Invest Now or Start an SIP, you agree to the Terms and Conditions of Shriram AMC and authorize our representatives to contact you via phone, email, SMS, WhatsApp regarding your application. This will override any NDNC registration you have made.

Confrim OTP

Having problem receiving OTP? or Need assistance?


Mobile number verified successfully.

Lorem ipsum dolor sit amet consectetur adipisicing elit. Nisi ratione tempore, illo molestiae neque accusamus corporis suscipit commodi aliquam ipsum porro.

Understanding AMCs in Mutual Funds: Meaning, Functions, and Importance

Posted on 23-May-2024

6 min read

Unsure about Asset Management Companies (AMCs) in mutual funds? Learn their role and how they affect your investment decisions.

Table of Content

Investing in mutual funds can be a powerful tool for achieving your financial goals. But have you ever wondered who manages the pooled funds and makes investment decisions on your behalf? Enter Asset Management Companies (AMCs). These Securities and Exchange Board of India (SEBI)-registered entities play a pivotal role in the mutual fund industry, and understanding their function is essential for informed investment decisions. 

This blog post delves into the world of AMCs, exploring their responsibilities, how they impact your investment experience, and why choosing the right AMC is vital for your financial success. Stay tuned to gain valuable insights and learn how to leverage AMCs to navigate the mutual fund landscape effectively.

What is an Asset Management Company?

An Asset Management Company or AMC is the brains behind your mutual fund investment. Registered with SEBI, AMCs are financial institutions entrusted with managing the money pooled from various investors.

They employ skilled fund managers who meticulously research and invest in a diversified portfolio of assets like stocks, bonds, and commodities, aligning with each fund's specific objectives. 

AMCs charge fees for their expertise, directly impacting your fund's performance. Choosing a reputable Asset Management Company with a proven track record is crucial for maximizing your returns and achieving your financial goals.

Importance of AMCs in Mutual Funds

AMCs play the role of a liaison between investors and financial markets, by managing your pooled money and employing skilled fund managers to devise diversified portfolios aligned with each fund's goals. Here are some of the key aspects of AMCs which make them important in the world of mutual funds:

•    Investing made easy: AMCs take the complexity out of financial markets by managing your money alongside other investors.
•    Expert guidance: Skilled fund managers at AMCs build diversified portfolios tailored to each fund's goals, aligning with your risk tolerance and investment horizon.
•    Wide range of options: AMCs offer a variety of mutual funds and investment vehicles across equities, bonds, and more, allowing for effective diversification and reduced risk.
•    Transparency and trust: AMCs operate under strict regulations, ensuring ethical practices and clear communication.
•    Cost-effective: AMCs leverage economies of scale to negotiate lower fees for investors.

How is an Asset Management Company Set up?

Now that you understand the important role AMCs play between investors and financial markets, let’s find out how they are set up. Here's a breakdown of the key players involved:

The Sponsor

Imagine the sponsor as the one with the initial idea for a mutual fund. This company or entity sets the wheels in motion by applying for regulatory approval and providing the starting capital. Think of them as the fund's founder, but they don't directly control the investments. Instead, they appoint the AMC to handle that crucial task.

The Trustee

The trustee acts as an independent guardian of the investors' interests. They ensure the AMC operates within the set guidelines and adheres to the fund's objectives. Just like a watchdog, they keep a close eye on the AMC's activities, safeguarding assets and making sure investment strategies stay on track. Additionally, their approval is needed for any major changes to the fund.

The Custodian

Picture the custodian as a high-security vault. This financial institution is responsible for the safekeeping of the fund's assets – securities, cash, and everything in between. They also play a vital role in collecting dividends, settling transactions, and handling other operational tasks related to the fund's holdings.

RTAs (Registrar and Transfer Agents)

RTAs are the go-to service providers for investors. These third-party entities handle a variety of administrative tasks, from processing subscriptions and investor registrations to facilitating redemptions and distributing dividends. They also maintain investor records and ensure smooth communication between investors and the mutual fund.

By working together, these entities create a robust system for managing mutual funds, ensuring the smooth functioning and security of investor assets.

How Does an Asset Management Company Function?

Here’s how an AMC functions:

Understanding Your Goals: Asset Allocation

AMCs first define the fund's investment objective. This guides the fund manager in choosing the right assets, like stocks or bonds, to match the fund's goals. For instance, a debt fund might invest heavily in bonds for steady income, while a balanced fund might combine stocks and bonds for growth and stability.

Making Informed Decisions: Research and Analysis

AMCs have a dedicated research team that analyses market trends and the performance of various assets. These insights are then provided to the fund manager, who uses them to make informed investment decisions aligned with the fund's objectives.

Building Your Investment Portfolio: Portfolio Construction

Based on the research and the fund's goals, the fund manager meticulously selects the securities (stocks or bonds) to buy or sell. This portfolio construction relies heavily on the fund manager's experience and expertise.

Keeping You Informed: Performance Review

AMCs are transparent and accountable to you, the investor. They regularly update you on the fund's performance, including its net asset value (NAV), portfolio details, and any sales or repurchases made. They also address any concerns you may have about your investment.

By working together, these entities create a robust system for managing your mutual fund investment. You can be confident that your money is in good hands and that a team of professionals is working diligently to achieve your financial goals.

What Are the Types of Asset Management Companies?

Asset Management Companies offer a wide range of investment products and services to cater to the diverse needs of investors. Here's a breakdown of some of the most common types of AMCs:

1.    Mutual Funds:

These are one of the most popular types of investment vehicles offered by AMCs. Mutual funds collect money from many investors and invest it in a diversified portfolio of assets, based on the fund's investment objective. Investors can choose from a wide variety of mutual funds, such as growth funds, income funds, balanced funds, and sector-specific funds.

2.    Exchange-Traded Funds (ETFs):

ETFs are like mutual funds in that they invest in a basket of assets. However, unlike mutual funds, ETFs are traded on stock exchanges throughout the day, just like stocks. This allows investors to buy and sell ETFs at any time during trading hours, offering more flexibility than mutual funds.

3.    Index Funds:

Index funds are a type of mutual fund or ETF that tracks a specific market index, such as the Nifty 50. Index funds aim to replicate the performance of the underlying index by investing in the same proportion of assets as the index. Index funds are known for their low fees and relatively predictable performance.

4.    Hedge Funds:

Hedge funds are investment vehicles that employ a wider range of investment strategies compared to mutual funds or ETFs. Hedge funds can use leverage, short selling, and other complex investment techniques to generate returns. However, hedge funds are also typically more expensive and have higher minimum investment requirements than mutual funds or ETFs.

5.    Private Equity Funds:

Private equity funds raise capital from a limited number of investors, such as institutional investors and high-net-worth individuals. The funds then use the capital to invest in private companies that are not publicly traded on stock exchanges. Private equity funds typically have a long investment horizon and aim to generate high returns by helping the companies in their portfolio grow and eventually exit through an Initial Public Offering (IPO) or sale to another company.

6.    Other Funds:

In addition to the types mentioned above, there are several other specialized investment funds offered by AMCs. These include Real Estate Investment Trusts (REITs), infrastructure funds, commodity funds, and venture capital funds. Each type of fund has its own unique investment strategy and risk profile.


Here are the answers to some of the commonly asked questions about Asset Management Companies:

1.    Are all mutual funds from the same AMC?

No, there are many AMCs in India, each offering a variety of mutual fund schemes with different investment objectives, risk profiles, and past performance.

2.    How do I choose an AMC?

Consider factors like the AMC's track record, investment philosophy, fund manager expertise, fees charged, and the specific scheme's performance and alignment with your investment goals.

3.    Do AMCs guarantee returns?

No, mutual funds are subject to market fluctuations. AMCs aim to maximize returns within the chosen investment strategy, but there are inherent risks involved.

4.    Is a well-known AMC always the best choice?

Brand recognition doesn't guarantee superior returns. Research the specific mutual fund scheme and AMC's performance for that particular investment style.

5.    How can I track the performance of an AMC?

Many AMCs have websites with information on their various schemes and past performance data. Financial news websites and investment portals can also be helpful resources.

Was this article helpful?

Registered Successfully
Your Feedback Saved Successfully

Explore Shriram Mutual fund

Shriram Flexi Cap Fund

Invest now

Shriram ELSS Tax Saver Fund

Invest now

Shriram Aggressive Hybrid Fund

Invest now

Shriram Balanced Advantage Fund

Invest now

Shriram Overnight Fund

Invest now

Shriram Multi Asset Allocation Fund

Invest now

Related Posts

What is NFO and How to Invest in New Fund Offer

Posted on 11-Jun-2024

Read now

What is SIP in Mutual Funds?

Posted on 06-Jun-2024

Read now

How to Calculate Mutual Fund Returns

Posted on 05-Jun-2024

Read now

What is an Index Fund and How Does It Work?

Posted on 03-Jun-2024

Read now

Back to top Back to top