(a) Advertisements shall be accurate, true, fair, clear, complete, unambiguous and
concise.
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(b) Advertisements shall not contain statements which are false, misleading, biased
or deceptive, based on assumptions/projections and shall not contain any testimonials
or any ranking based on any criteria.
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(c) Advertisements shall not be so designed as likely to be misunderstood or likely
to disguise the significance of any statement. Advertisements shall not contain
statements which directly or by implication or by omission may mislead the investor.
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(d) Advertisements shall not carry any slogan that is exaggerated or unwarranted
or any slogan that is inconsistent with or unrelated to the nature or the risk and
return profile of the product.
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(e) No celebrities shall form part of the advertisement.
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(f) Advertisements shall not be so framed as to exploit the lack of experience or
knowledge of the investors. Extensive use of technical or legal terminology or complex
language and the inclusion of excessive details which may detract the investors
should be avoided.
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(g) Advertisements shall contain information which is timely and consistent with
the disclosures made in the Scheme Information Document, Statement of Additional
Information and the Key Information Memorandum.
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(h) No advertisement shall directly or indirectly discredit other advertisements
or make unfair comparisons.
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(i) Advertisements shall be accompanied by a standard warning in legible fonts which
states ‘Mutual Fund investments are subject to market risks, read all scheme related
documents carefully’. No addition or deletion of words shall be made to the standard
warning.
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(j) In audio-visual media based advertisements, the standard warning is to be displayed
visually and the accompanying voiceover reiteration must be be audible, clear and
understandable. For example, in standard warning both the visual and the voiceover
reiteration containing 14 words running for at least 5 seconds may be considered
as clear and understandable.
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